059: The Most Overlooked Aspect of Marketing

On this episode of The Brainstorm, Matt and Mike discuss the importance of building your buyers persona and avatars. Very often businesses overlook the process of building and updating their target audience personas and in turn miss the mark with their advertising. Step one to creating a good marketing strategy, is understanding who you are marketing too. Check out thebrainstormradio.com to get your free buyer persona building guide, and tune in next episode as Matt and Mike walk through step by step of defining your target customers

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